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Friction Discovery

Select your industry to start. The diagnostic will be filtered to your business.

What industry is your business in?
Takes about 3 minutes. Most people select 5–10 frictions. There are no wrong answers.
Four Friction Quadrants

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Your friction map builds here

Start by selecting your industry on the left.
Then click the frictions that sound like your business.

Bottlenecks
Repetitive work that eats your team's time
Missed Opportunities
Valuable work that never gets done
Strategic Gaps
Capabilities you need but don't have
Communication Voids
Knowledge that stops flowing

What happens next?

Your friction map is the starting point. In the next step we go deeper together — interviewing your operational leaders, putting real numbers on what each friction actually costs, and building a concrete plan for which measures deliver the most value first.

Get your full friction report with personalised recommendations:

Your detailed friction report with concrete recommendations for your highest-friction areas. No spam, no automated sequences — just the report.

Thank you! We have received your friction map.

Ready to go deeper?

We start with a free conversation where we walk through your map together.
You will know exactly what the next step involves before you decide.

Pelle Sandö
Senior Business Developer
+46 76 778 46 88
pelle.sando@affingo.se

Affingo · affingo.se
Built by KMS · kms-world.com
The Friction Discovery Tool™, question library, and quadrant visualisation are proprietary to Knowledge Management Solutions Pte Ltd, Singapore. Used under licence. v3.21-PE1
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Bottlenecks
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Missed Opp.
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Strat. Gaps
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Comm. Voids
Your Friction Map